The New Shape of Expectation 01/11/2012
Smart, sleek and fresh, the new Ford Fusion is a car that will change how people think about midsize sedans, elevating the game with the best fuel economy and the smart technology and refinement typically found in cars costing thousands more. From its groundbreaking design to its enhanced craftsmanship, Fusion sets a higher standard.
The flowing lines, the precise detailing, the soft-touch interior is designed to offer a memorable visual and tactile experience ? this is a car built with the driver in mind. In other words, customers see quality, and they feel it, too.
CEO Alan Mulally on One Ford
As the new face of Ford, Fusion takes design in a whole new direction. The streamlined silhouette creates a lean, sporty look that improves aerodynamic efficiency. The smart execution of elements such as the low-profile headlamps and taillamps visually foreshadows the intuitive technology within. Finally, Fusion's refined, simplified surface and sweeping rear roofline demonstrate that understatement is the true key to style.
The importance of the mid-size segment
Fusion is as efficient as it is beautiful. It elevates everything, effortlessly blending form with function. Its unprecedented fuel efficiency ? with EcoBoost, 47-mpg hybrids and 100+ MPGe electrified vehicles ? is poised to squeeze the most from every drop of gas without sacrificing driving pleasure.
Raising the bar globally with Ford's head of product development Derrick Kuzak
Fusion is a dynamic car, one that's fun to drive whether it's a long journey on the open road or just a meandering trip to the coffee shop across town. Revised front and rear suspension layouts combine with new tuning for the electrically assisted steering to deliver a driving experience typically found only in far more expensive European sports sedans.
The next-generation Fusion is equipped with an array of technologies to make driving more convenient ? features that reduce stress and remind people of the pure pleasure of driving. Active park assist helps identify and steer you into a suitable parking space. Ford's immensely popular SYNC® system allows for voice-activated calling, and available MyFord Touch® is simpler to use. Other driver-assist technologies like Blind Spot Information System and Lane Keeping Assist provide for greater confidence behind the wheel.
Safety is key in the Fusion. Designed to meet stringent global standards, safety has been taken to higher levels with the addition of first-row knee airbags. Body strength is increased by 10 percent and there is more use of high-strength steels throughout.
Ford's marketing chief Jim Farley, on challenging expectations
Fusion carves a line, allowing customers to have the best of both worlds ? what they want and what they need. They want style, they need safety. They crave fuel economy, they long for a sporty car that's the envy of the neighborhood. Now, they can have more than they ever expected.




